— William King

Lloyds One Team One Business Campaign

These are from a project I worked on just before Christmas and has now rolled out over 64 locations around the country on huge banners, posters and totems. I polished off my special hard but soft light (!!) and used the inherent lack of depth of field of medium format to create the feel. What was nice about this is the result is very much a team effort from a great client contact, nice one Katie, through to excellent account management and creative direction from the agency Rufus Leonard. The subjects themselves (all 15 of them!) to a man/woman could not have been more patient whilst we tweaked in the tight lighting requirements. These are the real people not models.

Don’t you just love it when a plan comes together.